LA FABBRICA DEL BURRO
The Challenge: What Does the Great Butter Factory of Parmareggio's Cute Mice Look Like?
To show the look and feel of the fancy butter factory, we brainstormed various ideas starting from observing italian handcrafted butter making to analyzing the functionality and effectiveness of modern systems.
One concept resonated above all: “Believable Magic”
The Idea: Believable Magic
The commercial revolves around this environment that echoes the classic charm of old dairies with machinery full of bright colors that make the eyes sparkle, each mechanism conveys joy and love for this Italian craft, all made vibrant by the flow of milk that envelops us in the scene.
